India One of the Fastest Growing Markets for Augmented Reality: Facebook

Bharat is one of the fastest growing regions for augmented reality (AR) engineering science and Facebook is providing tools like AR Studio for developers and creators in the country to help them create unique experiences, a top company executive said hither on Tuesday.

Facebook's AR Studio is new software suite — purpose-built for creators and developers that allow them to easily make stunning visual effects for the Facebook photographic camera.

"India is one of the fastest growing regions for AR technology. Through our cutting-border creative offerings, we are giving creators and developers ability to build for tomorrow with emerging technologies similar AR without using any expensive hardware or specialised apps," Satyajeet Singh, Head of Platform Partnerships, Facebook India and Southern asia, said in a argument.

Facebook is focused on opening up the AR platform to more people, offering more utility by bringing AR to anybody and their daily habits.

India One of the Fastest Growing Markets for Augmented Reality: Facebook

"With 1.five billion people who accept access to Facebook photographic camera today, we want to focus on providing unique experiences, and through the AR studio nosotros are enabling creators to build new ways for them to access AR experiences," the company said as it organised an "AR Twenty-four hours" issue here.

AR Studio is currently available on macOS and will soon be bachelor on Windows.

"Myntra has been a pioneer in AR applications. We are looking to partner with Facebook now to bring AR effects into our make pages, feed and stories on Facebook and to leverage the massive attain of Facebook to bring these experiences and tools to our customers across the various Facebook platforms," said Jeyandran Venugopal, CTO, Myntra.

According to Adhvith Dhuddu, Founder and CEO, AliveNow, they are excited to piece of work on AR studio because it's opened upward unique possibilities to build interesting AR experiences for brands and i.5 billion users on Facebook.

"With face gestures, hand tracking, object recognition and more, we are edifice for the future with AR camera filters," he added.